It supports the mission of Nike, which is “ To bring inspiration and innovation to every athlete in the world”.įurther, the mission statement and value proposition are not the same things. The value proposition should not be product or service-focused, it should be customer-focused.įor example, Nike’s “Just do it” is not a value proposition, it is rather a motivational motto. The value proposition should not involve qualifications or licenses you have.Īgain, we are not focusing on the technical sides. Customers care about the practical benefits they get from the product, not the fancy sentences you’ve prepared for them. You should speak your customer’s language to reach them, just like we mentioned in our SaaS Marketing Guide. The value proposition is not a bunch of jargon words to prove you know the business and your team has the required skills for the business. Rather it is a unique, measurable, specific promise. (Although a good slogan goes a long way!) “a believable collection of the most persuasive reasons people should notice you and take the action you’re asking for.” SOURCE What is not a Value Proposition?Ī unique value proposition is not a slogan, catchphrase, or a positioning statement. Here’s an additional great definition of value proposition by the marketing guru Neil Patel: It explains the specific benefits the brand delivers, moreover, it convinces customers to choose your brand over competitors. Value proposition explains how you solve a problem or help improve the situation. So it should be the first and the most important marketing strategy you’ll establish.
The value proposition is the statement that answers such questions. Value proposition refers to the value company promises to deliver if the customer prefers their product to others. Let’s start with defining value proposition: What is a Value Proposition?
Think about it, would you be interested in a shampoo with the value proposition “this shampoo cleans your hair”,Ī value proposition that perfectly explains what you offer while being creative is what makes a brand stand out, and today I’ll help you get your value proposition straight.
The common characteristics of such product? Yes, sometimes you’ll think it over for days before hitting “Add to Cart” on something, but I’m sure you had times where you decided to buy a product seconds after you found out about it for the first time. Doesn’t the fact that you can make a buying decision in seconds, surprise you?
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